Sales during holiday seasons will be always on the peak. The main reason is that, retailers provide great discount offers during holiday seasons either to clear out the stocks or to attract a numerous number of customers not only temporarily, but to build up permanent contact among the customers. In both ways, customers will be the benefited ones. The question is how to drive customers towards the shops or brands. This article provides the insight of the requirements, expectations and ways to acquire a customer. In short, the trend in sales for the current year will be discussed here.
There are various holidays in the USA like Single’s day, Halloween, Black Friday, cyber Monday and the most awaited Christmas season, when sales will be at the peak for the retailers and dealers. One day sales, Happy hours sale, peak hour sales and discounts during these sales will attract more customers than the usual. Shopping today is not like olden days where people used to visit the stores personally and check for offers and discounts. With the development of digital media, shopping at home with the digital media is the best way customer use nowadays. So a customer starts to shop earlier.
With the developing digital media, shopping is no more hectic traveling to the shops. So retailers also are in demand to make their presence in the digital market significantly. This can be achieved by building an optimized website for the high ranking on search engine’s search result, creating profiles in social Medias, advertisements on the internet to acquire crowd attention to the brand.
Though the past years in social media haven’t given many benefits to the retailers, with increasing social media users there is quite a lot chance for them to be converted to buyers over a time period.
Smartphones have become the most integral part of a person’s life. There is not a single person who doesn’t have a mobile phone nowadays. So with the internet on the tip of the finger, shopping has become even more mobile, without visiting the shops personally. Developing applications for the brand will enable the mobile users to be transformed to a possible buyer.
Be it over digital media or visit to a shop, this is the most important factor that will drive a customer to the brand. A good impression of the brand, customer service and the level of communication between the retailer and the customers will help in retaining the customer even after the holiday sales. This way, permanent customers can be easily acquired.
Role of Digital media
The success of an online business depends on the feel and impression, a brand creates on its visitor. The technological development of virtual reality will play a significant role in bringing the product close to the customer.
Impressive, usefulness and attractiveness is what customers expect during a holiday sale. By organizing the above facts with technical usage, retailers can attract a large crowd during and after the holiday sale as well. Out of all the possible way of marketing Mobile stands the dominative one in recent days. So optimizing the marketing strategies with respect to mobile users digitally will ensure success in the holiday season.